Who?
Moveme.tv, founded by CEO Ben Polkinghorne, is based on research conducted by leading neuroscientists Dr Kathrin Kadosh and Dr Philip Dean at the University of Surrey.
Why?
With the global competition for subscribers, the amount of available video content has jumped 18% in the last three years. Paradoxically, this makes finding something relevant to watch harder. Existing streaming platforms typically rely on two main recommendation systems – content-based and collaborative filtering – which both date back to the 1990s and fail to take into account the emotions that influence nearly every decision people make.
What?
A free-to-use platform which goes live in 118 countries today, it combines AI and neuroscience with an emotion-led approach to allow people to find a movie that matches their mood.
How?
Backed by Innovate UK, Moveme.tv users describe their desired emotional state using emotive words or emojis. Spanning 516 streaming platforms, recommendations can then be further filtered based on ratings, release date, what can be watched for free, or what can be watched with any existing paid streaming subscription.
moveme.tv also promises greater visibility and discovery of exciting content from independent and foreign filmmakers that often don’t surface on traditional platforms, where recommendations tend to favour popular hits.
Where?
moveme.tv is based in London.
They say:
Polkinghorne: “Watching movies is an emotional experience. Discovering them should be too. Existing streaming platforms are infuriating their customers with arguably ancient, flawed and unsophisticated recommendations that often fail to connect people to the content they crave.”
Dr Dean: “By measuring brain activity as people watch movies, we begin to understand the neural signatures of emotional processing. This raw emotional data can then feed an algorithm to automatically predict how a movie will make someone feel.”
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