Who?
Vector was founded by serial AdTech entrepreneur Rupert Staines and Dan Brown, a seasoned business executive.
Why?
Vector is designed to elevate and scale brands at pace by harnessing the immense power of Amazon’s ecosystem.
What?
The startup leverages cutting-edge advertising technologies and AI to enhance these services, supported by partnerships with leading MarTech providers Perpetua, Carpio and Skai.
How?
Vector’s core proposition is divided into two distinct pillars.
Amazon Audience Media capitalises on Amazon’s first-party consumer purchasing data and the Amazon Marketing Cloud to craft hyper-tailored marketing and advertising campaigns, driving increased sales for brands, on or off the Amazon platform.
Marketplace Management is a service dedicated to brands selling directly through Amazon and utilises data to optimise both front and back-end operations for enhanced discoverability and a seamless, brand-aligned experience.
It is also launching with several commercial partners, including TSW, Passion Digital, PASHN, Active International, Rhapsody and TMWi to fuel further growth.
Where?
Vector is based in London.
They say:
CEO Staines: “Retail media is the third and most powerful wave of digital marketing. The potential to leverage shopping behaviour directly from the world’s largest retailer promises to have a transformational impact on digital advertising, particularly with the impending deprecation of third-party cookies. That being said, embracing the Amazon ecosystem for digital marketing can be a minefield. So, we’ve launched Vector to unlock the full value of Amazon and the power of retail marketing for brands and their agencies. Our combined knowledge in this space, along with our robust partnerships, put us in a position to empower progressive marketers to lead in this arena.”