Who?
Boodil was founded by four former key figures at fellow Manchester FinTech Total Processing: CEO Harry Luscombe, CTO Dally Singh, COO Sam Owens and CCO Shane Williams.
Why?
Boodil seeks to boost engagement between retailers and their customers by delivering rewards and discounts from well-known brands as well as opportunities to win prizes.
What?
Users can check out via the Boodil ‘Pay by Bank’ solution at retailers that have enabled Boodil as a payment method, including Gorgeous Shop, Electric Tobacconist and UK Toolbox.
How?
Users earn points inside the Boodil rewards and loyalty app, which can be used to enter a variety of prize draws including shopping vouchers, AirPods, spa days, holiday vouchers and cash. Following a trial with a select number of users, Boodil has also rolled out personalised rewards and discounts – based on actual spending behaviour – from a variety of well-known retailers such as Travis Perkins, Domino’s Pizza and Dunelm.
As well as exposure via the mobile app, retailers also benefit from reduced payment processing fees, according to Boodil, as well as instant settlement of funds and the elimination of chargeback fraud.
Where?
Boodil is based in Manchester.
They say:
Luscombe: “American Express is a great solution which provides customers with points when they use their card; however, they charge the merchants significantly higher fees along with customers having to pay an annual fee for certain cards. The rewards available tend to favour and benefit those consumers with higher disposable income levels, with customers often having to spend tens of thousands each year to obtain meaningful value and benefit. Given the current economic climate we are in, we wanted to create a value-led proposition that enabled more engaging and rewarding experiences for customers.”
Owens: “With inflation rates soaring to record highs, consumer spending habits are shifting. At Boodil we want to make the everyday spending experience fun, engaging and most importantly, rewarding. It will also help our retail brands attract new high intent customers, increase loyalty and engage with new audiences.”
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