Reflecting on my career journey, from a PhD graduate in data science to becoming a technology director and later an entrepreneur, I’ve gleaned an invaluable lesson: the importance of simplicity in delivery and clarity of purpose. 

This insight has been a guiding principle through the various phases of my professional life, shaping my decisions and interactions.

My career took off rapidly after completing my PhD, starting as a data scientist at Here, I realised that while technical expertise was crucial, the ability to simplify complex data into digestible insights was what truly made a difference. It was about making the intricate understandable and actionable.

One of the most significant lessons in my journey was learning to effectively communicate complex technical concepts. I recall working under the mentorship of Louise Badham, who at the time was commercial marketing director at, where I often began explanations with, “Well, if you think about it…” 

Her response, ‘We don’t all think like you…’, was a gentle but powerful reminder of the need to step into the shoes of my audience. This was more than just technical expertise; it was about accessibility and empathy.

Advancing to a technology director at Dee Set was a testament to my hard-earned skills. In this role, I learned the delicate balance between thought and action. Too much thinking can make you miss opportunities, while too much action without thought can lead to aimlessness. This balance became a critical aspect of my leadership style.

A quote from the world of rocket science often resonated with me: ‘Always assume that it will explode’ (Astronautics, Issue 38, October 1937). Adapting this to technical leadership, it translates to ‘Always assume that it is too complicated.’ This isn’t about underestimating intellect but about the art of simplification – making complex ideas digestible and impactful.

Lean into self-doubt – it’s the secret to success

Starting my own business was a bold and challenging move. It required me to be more than just a technical expert; I needed to be a visionary, a leader, a mentor. I learned that the brilliance of an idea lies not just in its complexity but in how it’s communicated and executed. Simplifying intricate concepts into simple, relatable narratives became crucial in inspiring my team, attracting investors and captivating customers.

The core message of my journey is the power of simplicity and clarity. Whether designing solutions, communicating ideas, or making decisions, I’ve learned the value of striving for clarity and purpose. In a world that often celebrates complexity, it’s the simple, clear, and purposeful actions that leave a lasting impact.

As I continue to navigate through my career, these lessons remain at the forefront. They remind me that every challenge is an opportunity for growth and every mistake a stepping stone to greater understanding. Embracing simplicity and clarity has not only been a professional strategy but also a personal mantra, guiding me through the complexities of the technical world.

I wanted to be more than a wife and mum