It is important for any startup to strive for market share – but they must also focus on building a culture of inclusivity.

Stephanie Eltz has tripled the number of patients supported by healthcare review and intelligence platform Doctify since COVID-19 began, reflecting an increasing demand for transparency.

Despite pressure across the sector as a result of the pandemic, Doctify has seen the number of providers signed up to capture and publish real-time patient stories double.

The co-founder and CEO says more patients are turning to Doctify when making important healthcare decisions in order to better understand the expertise of their doctors. Since the company was launched in 2015, more than 50 million patients have seen and used Doctify feedback in their healthcare journey.

“We aim to be the first global healthcare review platform trusted by people and providers everywhere. By 2025, we want Doctify technology to have helped 100 million patients access the best specialists, and I want to do this by championing a diverse, inclusive and equitable workplace,” says Eltz.

Speaking on International Women’s Day 2022, which has a theme of #BreakTheBias, she added: “Recognising key dates like International Women’s Day is a great opportunity to reflect on our achievements, but also identify areas we as an industry need to improve on.”

My experience in A&E made me a better founder

With people demanding more transparency across all industries, the platform is championing better access to information within the healthcare sector by showcasing the best care available to patients in a meaningful way. 

“Our goal is for no patient to go unheard,” adds Eltz. “We want to establish real trust and transparency within healthcare and enable patients to hear from fellow patients who have been treated for the same conditions across the world.”