Digital performance marketing agency Tug has opened a base in New York to meet client demand in North America.
Independent since 2006, Tug is a specialist performance digital media agency which uses a smart combination of data, media, content and technology to deliver improved return on investment for brands.
The firm – which has existing operations in Toronto, London, Sydney, Berlin and Singapore – says it is well-positioned to take ambitious US brands global.
Tug handles the global business for legal software provider LEAP, with local agency teams managing its display, social, PPC, SEO, and data and analytics across multiple markets.
It has also announced the appointment of former Proximity Global CEO Mike Dodds to its board in the role of non-executive director.
He will provide strategic advice to the company during this fast-growth phase, drawing from his considerable experience managing global digital agencies for WPP and Omnicom.
The managing director for Tug New York will be announced in the coming weeks.
“With our New York presence, we have the ability to deliver truly global programs for US brands,” said CEO and founder Nick Beck.
“By applying our smart combination approach and leveraging our local capabilities across six global offices, we’re able to really drive digital growth for US advertisers internationally.
“Crucially, through our base in Toronto, US clients can also benefit from the nearshoring of costs which, in the current economic environment, will enable them to get more out of their budgets.”
Dodds added: “What impresses me about Tug is that it is both independent and international.
“This supercharges the opportunity for Tug in the fast-paced performance market, as the agency is able to be nimble and pivot services quickly on a global scale.
“Tug’s ability to respond to the client demand for a New York offering is testament to the unique strength of this proposition.”