Acquisitive marketing firm Flight Story says it will achieve $10 million+ in revenue across its companies in its first year of trading.
The company is also announcing the official launch of its proprietary AI social analytics tool Flight Deck. This follows the launch of talent acquisition community Flight Talent last month.
Flight Story was co-founded in 2021 by the creators of Social Chain: former MD Oliver Yonchev and former CEO Steven Bartlett, now a BBC Dragon.
With a focus on communication for finance, emerging tech and disruptive brands, Flight Story equips brands with the people processes and technology needed to capitalise on this next iteration of the internet, or ‘digital wave’.
“When I founded Social Chain, the focus was on leveraging the opportunities the adoption of social media presented to build the brands and products of the next generation,” said Bartlett. “Now, we are experiencing another shift in the digital landscape as the next iteration of the internet materialises.
“This is why we launched Flight Story – to facilitate now the next generation of products and brands not only realise the opportunities realised by technological advancements, but position themselves at the forefront.”
Launching: Chatloop – a social media app connecting brands with people
From conception to a team of now 65+, Flight Story has seen significant growth over the past year. The group has made a number of notable hires, including former Dentsu executive Andy Leck as CFO, former Allen and Overy executive Hannah Rolph as Director of People and Talent, Forbes 30 Under 30’s Anoopreet Rehncy as Creative Director and former Social Chain Head of Data & Insights McVal Osborne as CDO.
In January 2021, Flight Story acquired communications firm R. Agency to offer clients consultancy and impactful results in the world of PR. This was followed by the launch of Flight Story’s creative studio – Flight Studio – which empowers brands to tell more powerful and far-reaching stories.
More recently, Flight Story invested in ‘the world’s most purpose-driven creative agency’, Nuevo, to solidify the group’s commitment to paving the way to a sustainable future.
As Bartlett’s latest marketing venture closes in on $10m+ revenue in its first year of trading, Flight Story is also announcing the launch of the next iteration of its AI tool – Flight Deck. Flight Deck monitors and converts social media interactions, search data and paid media reach, cross-referenced with financial data. Flight Deck is equipped with Trending Tickers, which applies several algorithms which look at the correlations between online activity and stock performance with the velocity of metrics over the past seven days.
“Flight Story has achieved immense growth. Reaching over $10m in revenue within the first year of trading is a number the entire team should be immensely proud of,” said Bartlett.
“Along the way, we’ve spearheaded work with brands at the forefront of digital change. I am excited for what the future holds for Flight Story, as we work to position brands at the forefront of what’s possible.”