PrimaryBid, the capital markets FinTech bringing individual investors into public company fundraisings, had launched a pan-European B2B platform. 

The open-access Connect technology enables investment platforms, wealth managers, retail brokers, IFAs and FinTechs across the UK and in the European Union to offer IPOs, placings and bonds directly to their retail investor customers.

Connect represents a new stage of partnership with over 60 brokerage partners signed up to PrimaryBid, including the UK platforms AJ Bell, Hargreaves Lansdown and interactive investor and a number of discretionary wealth managers which collectively have contributed over £500m in transaction demand through the platform since 2020. 

In the EU, Connect was launched in collaboration with PrimaryBid’s strategic partner, Euronext, to facilitate pan-EU expansion and cross border capital formation. In France, Bourse Direct, Boursorama and EasyBourse are fully integrated into the Connect API enabling at-scale automated distribution, and a number of leading EU retail intermediaries are in the process of completing integration.

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“The launch of PrimaryBid Connect is an exciting milestone in our mission to deliver public inclusion in our capital markets through technology,” said James Deal, PrimaryBid’s head of UK. 

“In the UK, HM Treasury’s recent capital raising review authored by Mark Austin stated clearly that retail investors should be included in all public company fundraisings. 

“HM Treasury is also working to remove other practical barriers to public inclusion, including arbitrary limits on retail participation in the UK Prospectus regime, soon to be reformed through the Financial Services and Markets Bill.

“The launch of Connect will enable corporate issuers and their advisers to efficiently execute on the new governance standards by accessing the broadest range of platforms and retail investors. 

“PrimaryBid stands ready to unlock nearly £500 billion in retail capital for UK plc alongside our distribution partners: the PrimaryBid Connect platform is the next stage in our ambition to simplify and enhance this process.”

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