FinTechNew markets

Smart money app Plum has launched in five new European countries: Italy, Portugal, the Netherlands, Greece and Cyprus.

Plum customers in these markets can now connect their bank accounts to the app. Its automated tool supports people to manage their finances and set aside money.

The app also aims to help people to diversify and grow their money over the long-term with a stock investing service. People can invest in up to 3,000 US stocks commission-free. 

Customers can start investing from as little as one euro through fractional shares in tech giants such as Google, Meta and Amazon. 

Plum, which featured on our sister publication BusinessCloud’s FinTech 50 ranking last year, is also offering a 100% biodegradable and recyclable VISA debit card, available at no extra cost for its subscription-paying customers, allowing users to pay online, via Google Pay or directly at the merchant, or to withdraw cash without additional fees anywhere in Europe.

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“We’re delighted to bring Plum to five new European countries and help people manage their finances there,” said Victor Trokoudes, co-founder and CEO. 

“This is a challenging economic period as people are experiencing levels of inflation not seen in decades, leading to cost of living challenges. The need for long-term financial resilience has arguably never been clearer and we created Plum precisely to help people tackle this, helping ensure that your money management is automated and wealth looked after for the future. 

“Being present in 10 markets overall demonstrates we truly are a European company. At Plum, we are committed to empowering people with a complete money toolkit, helping them nurture their financial wellbeing today and for the long run, giving motivation to their money. 

“The intelligence of our app means we can offer a smart alternative to traditional tools and help people make their money go further in multiple ways. We’re excited to be helping people to save money, invest in stock markets and manage their spending, through one single app, and at a lower cost.”  

Plum is now available in 10 European countries. It is already live in the UK, France, Spain, Ireland and Belgium.

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