The CEO of Panintelligence says it is a “completely different business to three years ago” following a strategic pivot.
Zandra Moore’s business intelligence and predictive analytics company has been something of a flagship for the Leeds tech community in recent years. Founded by Moore and Ken Miller in 2014, it has more than 500,000 users of its Pi dashboard worldwide.
The firm secured Series A fundraising in November 2019, and employs a team of 43 staff at its West Yorkshire HQ. However a year after it launched a US base in Boston, COVID-19 arrived – sending its business Stateside completely virtual.
A move to cloud-based products on Amazon’s AWS infrastructure in 2022 has led to growth of 46% year on year, bringing in £1 million in revenue, and opened up a vast new potential market of SaaS customers globally. Moore says last year’s pivot was made in direct response to a dramatic growth in demand for hosted services triggered by the impact of the pandemic on the software market.
It is now relaunching its operations in the US. “We’re a completely different business now than three years ago and we are now 100% focused on deployment in the cloud, and mainly via AWS. We are relaunching in the US to drive our sales in the biggest global market for our products,” Moore said.
“Three years after we were forced to cancel our launch event in Boston on the eve of the global lockdown, we’re back in the US with a totally re-engineered business model and fantastic growth in our first year as a truly SaaS business.”
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The firm will mark its relaunch in the US with a high profile event hosted by the Department of International Trade in Boston on 3rd March, following a coast-to-coast programme of meetings with AWS and partner software vendors in San Francisco, New York and Boston.
“The move to SaaS was a sea change in the business and it enables software vendors and customers with smaller development resources and infrastructure to more rapidly integrate and use the Pi BI solution, enabling decisions to be based on real-time information from data already held by customers,” added COO Charlotte Bailey.
“It made the firm’s Pi software tools accessible to a new market of software vendors, and allows for faster potential growth in revenues.
“Panintelligence’s mission has always been to democratise data and enable agility, and this move further opens up the value of insight to a whole new market of vendors and customers so that everyone, no matter what area of the business they work in, can access what they need in real-time and truly become data-first companies.”