A new tool has launched to help businesses and individuals kickstart their podcast.

Podcasting authority and education platform The Podcast Host revealed the ‘Personalised Podcast Planner’ which, by answering a series of quick questions, gives users a set of resources tailored to them, their goals and their budget. 

It says the tool can be key to any aspiring podcasters who might have a creative idea and the intent to make a success of their product yet find the learning process, planning and tech involved to be a stumbling block. 

It aims to give these creators solid foundations, confidence and education.

“Our mission has always been to help anyone, anywhere, get their voice and message out into the world, and our new Personalised Podcast Planner makes this easier than ever,” said founder and CEO Colin Gray. 

“Podcasting isn’t complicated, but it can seem that way to the novice. We’ve always offered step-by-step guides to help any podcaster find their way, but this is the first time we’ve built a tool that really customises that for every reader. 

“Their choices and context will be used to generate a personalised guide, perfect for them, and make it drop-dead-simple to launch and grow. For our company, this is about connecting with podcasters more personally, creating one to one material for them. 

“We hope it will generate more success for the reader, and more loyalty and stickiness around the content we produce – which in turn helps us improve our podcast maker app, Alitu. Ultimately, knowing more about customer needs leads to more happy customers in the long run.”

The Podcast Host's Podcast Planning Tool

How it works

The Personalised Podcast Planner runs users through a set of questions based on the below stages: 

Audience – this covers what it can do for their prospective audience, who they are and why they should listen

Architecture – this helps them define their podcast, what it should sound like and what makes it unique in form and function

Construction – this covers what tools and equipment they really need, and nails down what type of editing is important for their podcast

Expansion – once they’ve got their podcast off the ground, where to next? This section is all about publishing, promotion, and monetisation

The results page then shows next steps and links them directly to available resources on The plan can be downloaded as a PDF and revisited at any time.