Who?
Martin Armstrong founded Armstrong International, a global executive search firm that helps financial services companies to build their businesses, 34 years ago. His co-founder, CTO Jad El Omeiri, has a decade of development experience across sectors.
Why?
Gym memberships are often provided as part of employee wellbeing schemes – and may not be wanted or used. Previous research has found that Britons have wasted up to £4 billion a year on unused gym memberships, whilst 59% reportedly took up a new hobby during the COVID-19 pandemic.
What?
A sports coaching platform which provides simple and streamlined access to find a coach in a sport of your choice. It enables access to over 1,400 coaches across 64 different sports, transforming how the corporate sector supports employees with sporting and wellness activity offerings – both in and out of the office.
How?
SPORTSESSION.COM provides both online and in-person sessions at the click of a button. It gives people of all abilities the choice of sports such as boxing, skiing, yoga, CrossFit, tennis and horse riding, as well as access to nutritionists, sports psychologists and physiotherapists. Businesses using the platform can benefit from an account manager to help improve uptake amongst employees, while coaches can establish new clients.
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Where?
SPORTSESSION.COM is based in London and available throughout the UK.
They say:
El Omeiri: “We wanted to put sport back into the centre of people’s lives, enabling them to re-engage with their physical self and to recapture the sense of freedom they had as a kid. Having a more active workforce helps people to be more productive and companies to be more successful, whilst also improving corporate culture.”
Head of coaching Sam Eyre: “Gyms can be a little bit one-dimensional – indoors, with air that is typically coming through a conditioning system. Ultimately, we want to bring people together through sport, we want to bring people into nature and we want to make people understand that sport is for absolutely everybody.”