Who?
Robyn Drummond, now 24, moved her fitness coaching online during COVID-19. She began teaching to a Facebook community of just 20 women local to her home in Fife but her approach to helping women improve their health and confidence spread rapidly – and soon more than 1,000 women were subscribing, leading to the launch of her own website.
Why?
The Scottish entrepreneur has now developed the Robyn Drummond Fitness app to add greater convenience and services to her offer.
What?
The women-friendly wellbeing app – available at Apple’s App Store and Google’s Play Store – integrates with health and fitness apps including Apple Health, MyFitnessPal and Chronometer. With a monthly subscription price of £14.99, it contains hundreds of pre-recorded workouts, nutritional guides, quick and unfussy recipes and education videos.
How?
Users can set their step goals, nutritional targets or chosen fitness programmes – e.g. improve fitness levels, 15-minute workouts, fat loss, tone up – and have it synced automatically to their app for their own exercise programme. There are routines for improving strength, cardiovascular, core, flexibility and mobility. Users can access high-intensity workouts as well as pre- and post-natal routines, workouts for menopausal women and other seated routines for those with mobility struggles.
Where?
Drummond is based in Fife, Scotland.
They say:
Drummond: “A lot of our members are women aged between 30-55 who feel like they are carrying the weight of the world on their shoulders. They just want to eat healthily and quickly, but have tried every diet and are confused. Is it okay to eat after 8pm? Will I gain fat if I eat foods with fat in them? Are carbs good – or bad? There’s so much confusion – so we try to simplify things and debunk all these faddy ideas. It’s all about helping women develop a positive mindset when it comes to food and health and body image. It’s my mission to help women like themselves a little more. That involves getting them a bit more active so they can enjoy life and not feel guilty about eating a bit of cake.”