Who?
Lyfeguard was founded by serial entrepreneur and founder of Xceed Group Gary Stewart, as well as digital marketing expert and business entrepreneur Fraser Stewart.
Why?
The platform sets out to solve the issue of poor personal information storage and management, with research suggesting that the average adult spends five years and five months of their life on ‘life admin’. There is also an estimated £50 billion of unclaimed assets in the UK across pensions, banking, insurance and savings; 54% of UK adults do not have a will; and 81% have not saved any money towards their funeral.
What?
Lyfeguard enables users to store, share and organise important financial information, as well as legal documents, birth certificates, and wills, all through one platform.
How?
The application allows this information to be passed securely onto friends, family and trusted advisors, making life and end-of-life management far simpler. It also includes important reminders, and displays reports and insights into key metrics such as financial health, via its financial dashboard. Up-to-date bank and credit card balance totals auto-populates the financial dashboard using open banking technology through its partner Tink. Data security sits at the core of the platform: it comes equipped with two-factor authentication for sign-in, as well as AES-256 encryption, described as the gold-standard for data encryption. Lyfeguard also includes 14 other types of security protection, and says its UK servers are externally monitored 24/7 against threats and attacks.
Where?
Lyfeguard is based in London.
They say:
Gary Stewart, CEO: “After the recent death of a close friend, I was asked by his family to sort out his estate. I agreed to help of course, but I must admit to being overwhelmed by the task which was made more difficult because of the grief we were all suffering. Not knowing the location of important information was difficult, particularly when it came to financial and legal documentation. This elongated the grieving process making it harder for all involved. I decided then I wouldn’t want to leave my family in a similar position if something happened to me and so, the Lyfeguard vision was born. Now no one should have to struggle with the same problems I did.”
Fraser Stewart, COO: “We set out to create a solution that resolved the two key problems of poor personal document management and simple end-of-life and legacy planning. Current competitors typically focus solely on the latter, but Lyfeguard strives to make personal and information accessible and useful in life too, for a holistic life planning experience which isn’t just centred around death. Lyfeguard is made possible through several partnerships and integrations with APIs, and there are a number of exciting collaborations already in the pipeline to take the platform to the next level.”
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