Who?
Chatloop is the brainchild of AppLearn co-founder Andrew Barlow (pictured, right, with advisor Justin Clark), who has raised £1.5 million seed investment for the project.
Why?
Social media platforms are siloed. Chatloop aims to make every website social.
What?
The platform, which has entered three months of beta testing, connects brands and people in real-time conversations – wherever they are on the web.
How?
People can use the app to browse their favourite websites and search for more. They can then select a desired ‘loop’ and drag the button onto any piece of content – a football report, say, or shopping item – then start a conversation on top of the page, looping in their friends.
Launching: Nibble – an influencer marketing app for hospitality
Where?
Chatloop is headquartered in Manchester with a base on the West Coast of the US.
They say:
Barlow: “We have formed an unrivalled team of tech and business experts, and the support we have had from investors, brands and potential customers, is unheard of. This developmental, early access phase is set to take about three months, so we can properly test the system, but we’re very much looking forward to the full release early next year. Feedback is so important to us, and the collaboration between Chatloop, brands and our communities, is already well underway. This is a product that brands are already telling us that they love, and having the backing from investors, as well as being able to draw upon our advisory board of experts, means that we are quietly confident that beta testing will go smoothly.”
Clark, founder of Social North: “It is very rare that a new social media product enters the market that has such scope to cause revolutionary change, and that’s exactly what Chatloop can provide. Chatloop has genuinely managed to find two or three problem areas with current social media platforms, from the perspectives of users and brands, and develop a solution by combining excellent development with impressive new technology. It really contains the best parts of many other platforms without any pitfalls, and the revenue model is incredibly sustainable. Users and brands who are fed up with traditional social media, or want a new way to experience the internet and social media, need to check out Chatloop. It is providing genuine solutions to many of the pain points associated with current social media platforms, and I know people are going to love it.”