Global technology powerhouse Lenovo has announced Adrian Criddle as the new general manager for the UK and Ireland region.

Criddle joins Lenovo following 24 years at Intel, and brings with him experience leading sales, marketing and operations in global, regional and country roles, with a customer-first mentality.

His most recent role at Intel was as vice president of EMEA marketing and UK general manager.

Francois Bornibus, SVP and president, Lenovo EMEA, said: “With his proven track record across consumer to cloud technology, and a passion for transforming business outcomes, I am confident that Adrian will bring fresh perspectives and valuable leadership to our organisation.

“Adrian’s vision and strategic approach will play a crucial role in driving our UKI business forward and achieving our goals.”

Commenting on joining Lenovo, Criddle said: “I am truly delighted and inspired to be joining Lenovo at this time. Lenovo is renowned for its leadership in innovation and for creating smarter technology for all, and this provides a wonderful opportunity for us as a team to continue advancing Lenovo’s journey.”

He will be based at Lenovo’s Farnborough office in Hampshire.

Lenovo is a US$62 bn revenue global technology powerhouse, ranked 217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets.

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