MarTechM&A

One of the New Year’s biggest UK tech stories is the disposal of the Reputation Intelligence business from within London-headquartered data analytics and brand consulting giant Kantar.

Silicon Valley private equity firm Symphony Technology Group completed its planned swoop for the division and has also snapped up London firm PRgloo and California-based Onclusive, bringing the three companies together under the name Onclusive.

Kantar Reputation Intelligence is Europe’s largest media monitoring and analysis provider, while PRgloo has built a media relations and workflow management platform and Onclusive is an expert in AI technology and data science. 

Petra Masinova, formerly global director for Kantar Reputation Intelligence, is chief commercial officer of the new company. She led the “complex carve-out” which has resulted in the creation of a new technology platform for the PR and communications industry with truly global reach.

“The acquisition was based on finding the right partner to support our business and its priorities,” she explains to TechBlast. “In Symphony Technology Group we found that partner. 

STG immersed themselves in the business and our market, placing client need at the centre of our future strategy.

“STG bring with them both significant experience of company carve-outs, mergers and acquisitions and, most importantly, a track record of accelerating growth and innovation for those companies under its ownership.”

 

Onclusive will serve more than 9,000 clients, including many of the world’s biggest brands, across 130 markets. The company has over 1,100 employees based in the UK, USA, Ireland, France, Italy, Spain, Germany and Australia.  

“Leaders from both the legacy PRgloo and Onclusive businesses worked collaboratively with us across to develop the vision and strategy for the new Onclusive,” continues Masinova. “Ultimately our launch today is the result of a successful partnership across all parties. 

“Working alongside those who have the same vision, ambition and collaborative approach has been and will continue to be critical.”