Dashcam brand Nextbase grew annual sales to car manufacturers 200% after partnering with Toyota, Lexus, Kia, Hyundai, Skoda, Volkswagen, Seat, Isuzu and Ford.
Five of the top vehicle manufacturers across the UK and Europe, representing over 50% of the UK’s automotive market share, now offer its dashcams pre-installed.
Since their introduction to the UK market by Nextbase in 2012, dashcams have become the most popular vehicle accessory in the UK, with one in three vehicles from these manufacturers now sold with the in-car technology installed.
Nextbase has now increased its market share to 76% in the UK, 55% in Europe and 20% in the US – making it a territory leader in all the countries it operates in. It has also seen 75% year-on-year growth over the last two years, selling over five million dashcams to date.
Nextbase is also investing millions of pounds into research and development.
“The increase in OEM sales is evidence of the growing demand for dashcams in the UK,” said Adam Weigleb, head of automotive at Nextbase.
“Nextbase is leading the charge in specialist dashcams for vehicles and is continuing to develop pioneering new products for this market. Our products are making the roads safer. This arm of our business will play a pivotal role in our continued global success.”
Rory Naylon, accessories manager at Toyota/Lexus UK, added: “Since 2018, Nextbase dashcams have been an integral part of our third-party aftersales portfolio, delivering value to the business and protecting our customers and their vehicles.
“Based on the success we have seen from these product lines; we are actively involved in developing new products with Nextbase to ensure our customers are well served.”
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