Who?
University friends Toby Cannon and Michael McCreadie, experienced marathon runners, previously built a platform used by over 20,000 people including employees at Dell, NHS Supply Chain and Capital One.
Why?
Myles Wellbeing encourages employers to support the physical wellbeing of their desk-based employees.
What?
By connecting with over 30 smartwatches, fitness apps and wearables including Apple Health, Google Fit and Fitbit, users are able to compete with colleagues and earn rewards for hundreds of activities and sports, not just steps.
How?
The platform incentivises behavioural change by looking at participants’ improvement month-on-month. Using an algorithm based on ‘metabolic equivalent tasks’ to compare running with yoga, rowing with dance classes and walking with tennis, users can earn points; these can be seen on a leaderboard and exchanged for a range of rewards.
Where?
The startup is based in London. Both Cannon and McCreadie received a first class degree at the University of York.
They say:
Cannon (pictured above): “We’re the first generation that need to build physical activity into our day-to-day lives. We’re super excited to launch Myles Wellbeing to support employees in creating sustainable wellbeing habits.”
McCreadie: “It isn’t just nice to have, it’s a necessity if you want to grow a sustainable business.”