Who?
Vulse was created by entrepreneur Rob Illidge, CEO of social media agency Social Republic.
Why?
Small businesses are time-poor and struggle to ‘do’ social media effectively.
What?
Illidge hopes to reduce the time it takes for users to create engaging content from two hours to under three minutes by harnessing artificial intelligence tools.
How?
The platform, which can be used by small business owners and digital marketing agencies, uses algorithms to hold the hand of the user through the content creation process, providing post scores along the way. It also includes post scheduling options.
Where?
Social Republic is based in Manchester. The platform is already utilised by thousands of users globally.
They say:
Illidge: “For many years we have witnessed the difficulties small business owners have when creating engaging social media content. There are three significant issues in terms of creativity, knowledge of complex algorithms and allocating budgets to the most effective platforms.
“With multiple platforms used to create ideas or schedule content, the journey becomes complicated, resulting in poor performing posts. So we solved that problem.
“Our mission is to help small business owners compete more effectively in today’s digital economy by providing them with the resources they need to stand out online – without having to hire an expensive agency or rely on overpriced, self-service tools.”