Global private equity firm Permira has appointed Carolyn Everson as a senior adviser.
A business leader with over 28 years of experience working with internet and digital media companies, Everson joined Facebook – now known as Meta – pre-IPO, serving as VP of global marketing solutions.
There she oversaw a global team of more than 4,000 people across 50 countries and over $80 billion in revenue. Her career also includes senior roles at Instacart, Microsoft and Viacom’s MTV Networks.
Everson presently serves on the boards of The Walt Disney Company, The Coca-Cola Company, Villanova University, the Humane Society of the United States and Columbia Medical School. She is also a member of the Council on Foreign Relations.
At Permira, she will work with teams across the globe, leveraging her company building experience, global network and sector expertise to support the firm’s investment activities and portfolio value creation.
Permira is one of the world’s most active investors in internet and digital media with a portfolio that includes Adevinta, Allegro, AllTrails, Ancestry.com, BestSecret, Boats Group, Catawiki, Flixbus, Klarna, LegalZoom, McAfee, The Knot Worldwide and Zwift.
“I have spent my career working with innovative companies at the intersection of the consumer and technology sectors, and therefore joining Permira is a very natural fit,” said Everson. “Their global outlook, track record in the consumer/technology space and commitment to their core values and ESG really stand out to me, and I believe they are key differentiators as the firm continues to grow.
“I’m excited to get to work helping talented founders and management teams who are looking for a trusted partner to help them scale their business to the next level.”